Subtitle: MySpace, YouTube, and
the Future of American Politics Author: Morley Winograd and
Michael D. Hais Subject:
Politics, Current Events, Film and Media Cloth ISBN: 978-0-8135-4301-7 Pages:
312 pages Publication Date: March 2008
LISTEN TO AN
INTERVIEW with Morley Winograd and
Michael D. Hais
Events
for Millennial Makeover
April 17, 2008 - 6 pm NDN Book Party and Media Event
Fairmont San Francisco - Crystal Room
950 Mason St.
San Francisco, CA 94108
Mike Dougherty, Dougherty and Associates, 310-823-4366, dougherty1515 at cox.net
Jeremy Wang-Iverson, Publicity Director, 732-445-7762 x 626, jwi at rutgers.edu
Reviews
for Millennial Makeover
"According to the authors of Millennial Makeover: MySpace, YouTube, and the Future of American Politics, change is indeed on its way, and the magnitude of that change will be monumental — a tectonic realignment of the sort that occurs about every four decades, leading to a fundamental shift in policy priorities and voter coalitions."—Michiko Kakutani, New York Times (April 22)
"Winograd and Hais brilliantly capture the sheer magnitude in which a new, young, and refreshed generation of American's are shedding the old mantra of "the youths lack of involvement" in the political landscape, and are in fact fixing to change the face of American politics as we know now it." —Hyerstandard (April 13)
"This is a remarkable book, and one that I'll be referring to often this election. If you want to understand the historical context of the 2008 election, read this book." —Jerome Armstrong, MyDD (March 30)
"With sound analysis, the authors persuasively contend that the prospect of Millennials going viral (using their numbers, values, commitments, and sociopolitical networking to effect change and demand new political leadership) must not be underestimated. If their conclusions are accurate, 2008 will be remembered as a turning point in American politics. Highly recommended."—Library Journal (starred review)
"I think that Millennial Makeover will be read with pleasure by Democrats and should be read with careful, worried attention by Republicans." —Michael Barone,Wall Street Journal.
“In the spirit of their subjects,
Morley Winograd and Michael Hais have mashed up history, pop culture,
and sociology to produce a compelling and pathbreaking portrait of a
generation poised to reshape American politics.”
—Ronald
Brownstein, author of The Second
Civil War
“Here is an insightful—and provocative—look at the future of American
politics. It will delight some people and startle others—but it
will leave no one unmoved.”
—David S.
Broder, Washington Post
“Millennial Makeover builds a
strong case for how today’s rising generation is poised to become a
political powerhouse, re-energizing civic spirit and transforming both
the substance and process of American politics. With new technologies,
attitudes, and agendas, this generation could define the twenty-first
century just as fundamentally as the G.I. Generation defined the
twentieth century. Winograd and Hais build a strong, historically
rooted case for how this could unfold.”
—Neil Howe and William Strauss, authors of Generations: The History of America’s
Future, 1584–2069
Description:
It happens in America every four decades and it is about to
happen again. America's demand for change in the 2008 election will
cause another of our country's periodic political makeovers. This
realignment, like all others before it, will result from the coming of
age of a new generation of young Americans-the Millennial
Generation-and the full emergence of the Internet-based communications
technology that this generation uses so well. Beginning in 2008, almost
everything about American politics and government will transform-voting
patterns, the fortunes of the two political parties, the issues that
engage the nation, and our government and its public policy.
Building on the seminal work of previous generational
theorists, Morley
Winograd and Michael D. Hais demonstrate and describe, for the first
time, the two types of realignments-"idealist" and "civic"-that have
alternated with one another throughout the nation's history. Based on
these patterns, Winograd and Hais predict that the next realignment
will be very different from the last one that occurred in 1968.
"Idealist" realignments, like the one put into motion forty years ago
by the Baby Boomer Generation, produce, among other things, a political
emphasis on divisive social issues and governmental gridlock. "Civic"
realignments, like the one that is coming, and the one produced by the
famous GI or "Greatest" Generation in the 1930s, by contrast, tend to
produce societal unity, increased attention to and successful
resolution of basic economic and foreign policy issues, and
institution-building.
The authors detail the contours and causes of the country's
five
previous political makeovers, before delving deeply into the
generational and technological trends that will shape the next. The
book's final section forecasts the impact of the Millennial Makeover on
the elections, issues, and public policies that will characterize
America's politics in the decades ahead.
About the Authors:
Morley Winograd is the executive director of the
Center for Telecom Management at the University of Southern
California's Marshall School of Business. He served as a senior policy
advisor to Vice President Al Gore during the second term of President
Clinton's administration.
Michael D. Hais is retired as the vice president of
entertainment research at the communications research firm, Frank N.
Magid Associates.
