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Millennial Makeover
Price: $22.95
First Paperback Edition
Expanded
and updated with a new post-2008-election afterword by the authors
Subtitle:
MySpace, YouTube, and
the Future of American Politics
Author:
Morley Winograd and
Michael D. Hais
Subject:
Politics, Current Events, Film and Media
Paper ISBN: 978-0-8135-4504-2
Pages:
360 pages
Publication Date: March 2009
Events
UCF’s Lou Frey Institute
of Politics and Government will host a symposium, titled “New
Generation. New Economy. New Opportunities?” from 9:30 a.m. to 3:30
p.m. Monday, Oct. 12
Morley Winograd and Michael D. Hais, co-authors of “Millennial
Makeover: MySpace, YouTube and the Future,” will give the keynote
address at 11:30 a.m.
Praise for
Millennial Makeover
“There’s more
insight, provocative thinking, and eye-opening connections in this
original and optimistic account than you’ll find in a month of
political chat on the
tube—or maybe a year. In the spirit of their subjects, Morley Winograd
and Michael
Hais have mashed up history, pop culture, and sociology to produce a
compelling
and path-breaking portrait of a generation poised to reshape American
politics.”
—Ron Brownstein, political director for
Atlantic Media
“A must-read if you’re a political junkie, and it’s especially a
must-read if you’re trying to
sell anything to anyone anywhere. It has everything, the keys to the
kingdom of politics,
but also to marketing.”
—Hugh Hewitt, nationally syndicated broadcast journalist
“In its portrayal of America’s future, Millennial Makeover is a brilliant,
prophetic . . .
and, in some respects, even frightening book.”
—Sander Vanocur, former senior correspondent, ABC and NBC News
“Winograd and Hais tell us more about what this new generation thinks
and what it
expects than anyone has done before or is likely to do again. . . . It
is a well-researched
and well-written review of the factors that have helped shape the
Millennial Generation
(1983–2003) now coming of age, together with some insightful commentary
on the
impact this generation is likely to have on our country and our world.”
—Mathew Elias, HyerStandard.com
Description:
This new in paperback edition includes a new afterword written
specifically for this volume. Morley Winograd and Michael D. Hais
review the developments of the 2008presidential election and
demonstrate how the coming of age of a millennial generation and the
expansion of a new communication technology produced another
realignment, just as these twin forces of change have done throughout
U.S. history.
Morley Winograd and
Michael D. Hais are fellows with NDN
and the New Policy Institute. They are the co-authors of Millennial Makeover: MySpace, YouTube, and
the Future of American Politics (Rutgers University Press,
2008). They are currently writing their next book, Millennial Momentum: Where America is
Headed,
on the impact of America’s youngest generation and their technology on
all of America’s institutions. It is scheduled to be published by
Rutgers University Press after the 2010 elections.
About the Authors:
Morley Winograd served
as senior policy advisor to Vice President Al Gore and director of the
National Partnership for Reinventing Government (NPR) from December 1,
1997 until January 20, 2001. He was the executive director of the
Institute for Communication Technology Management (CTM) at USC’s
Marshall School of Business from July, 2001 until July, 2009. Winograd
also co-authored (with Dudley Buffa) Taking Control: Politics in the
Information Age (Holt, 1996). Winograd’s lectures on the topic of
technology's reshaping of America have won wide praise in forums as
diverse as the Commonwealth Club of San Francisco, Los Angeles' Town
Hall, Harvard's JFK School of Government, and Bologna University's John
Hopkins School of International Affairs.
Michael D. Hais
served for a decade as Vice President, Entertainment Research and for
more than 22 years overall at Frank N. Magid Associates where he
conducted audience research for hundreds of television stations, cable
channels, and program producers in nearly all 50 states and more than a
dozen foreign countries. Prior to joining Magid in 1983, Hais was a
political pollster for Democrats in Michigan and an Assistant Professor
of Political Science at the University of Detroit. He received a B.A.
from the University of Iowa, an M.A. from the University of Wisconsin
at Madison and a Ph.D. from the University of Maryland, all in
political science.
Relevant Links:
The Huffington Post
blog
Millennial Makeover website
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Price: $22.95
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