HOME   
  |     ABOUT THE PRESS     |      BOOKS     |     NEWS AND EVENTS     |     CONTACT US     |   PERMISSIONS     |     SPECIAL OFFERS























Table of Contents

Part 1. The Setting
Medicine in the Public Eye, Then and Now
Before There Were Medical Breakthroughs

Part 2. A New Regime of Medical Progress
How Medicine Became Hot News, 1885
Popular Enthusiasm for Laboratory Discoveries, 1885-1895
Creating an Institutional Base for Medical Research, 1890-1920

Part 3. Medical History for the Public, 1925-1950
The Mass Media Make Medical History Popular
"And now, a word from our sponsor"
Popular Medical History in Children's Comic Books of the 1940s

Part 4. The Modern Imagery of Medical Progress
Life Looks at Medicine
The Meaning of an Era
Appendix
Notes
Index





Picturing Medical Progress from Pasteur to Polio
Bookstore | Seasonal Catalog Book Listings | Spring and Summer 2009 Catalog | Picturing Medical Progress from Pasteur to Polio


Picturing Medical Progress from Pasteur to Polio

Price: $37.95  

Subtitle: 
A History of Mass Media Images and Popular Attitudes in America
Author: Bert Hansen
Subject: Medicine, American Studies

Paper
ISBN: 978-0-8135-4576-9
Cloth ISBN: 978-0-8135-4526-4
Pages: 350 pages, 108 black and white and 22 color illustrations
Publication Date:
July 2009


Praise for Picturing Medical Progress From Pasteur to Polio

"This book is analytical, nostalgic, sensitive, and just plain fun. Bert Hansen's meticulous privileging of the visual is a pathbreaking achievement for methods in the social and cultural history of medicine. You can be rewarded simply by looking at the wonderful pictures, but you will "see" so much more in his lively prose."Jacalyn Duffin, Hannah Professor, Queen's University, and former president of the American Association for the History of Medicine

"Even as a long-time collector of medical prints, I learned a lot from this extraordinary book. Hansen's digging has turned up many discoveries, providing a new perspective on graphic art in popular culture. The images are wonderful, but this is not just a picture book; it's a great read as well, filled with remarkable insights."
William Helfand, author of five books on medical imagery and a trustee of the Philadelphia Museum of Art

"Picturing Medical Progress from Pasteur to Polio is an authoritative, well-written account that will be a significant contribution not only to the history of American medicine, but to the history of American popular culture."Elizabeth Toon, Centre for the History of Science, Technology and Medicine, University  of Manchester 


"That doctors and their work routinely populate all forms of popular American culture is a historical aberration. Bert Hansen begins his illustrated account of the start of this phenomenon with the observation that until late in the 19th century, no one really wanted any more contact with doctors than was necessary—certainly not in publications intended to entertain. Louis Pasteur changed all that. As scientific triumphs accumulated, the hagiography of the doctor spread throughout the media, from print advertisements to radio spots, from comic books to adoring photo essays in Life magazine."
Abigail Zuger, New York Times


Description:

Today, pharmaceutical companies, HMOs, insurance carriers, and the health care system in general may often puzzle and frustrate the general public—and even physicians and researchers. By contrast, from the 1880s through the 1950s Americans enthusiastically embraced medicine and its practitioners. Picturing Medical Progress from Pasteur to Polio offers a refreshing portrait of an era when the public excitedly anticipated medical progress and research breakthroughs.

This unique study with 130 archival illustrations drawn from newspaper sketches, caricatures, comic books, Hollywood films, and LIFE magazine photography analyzes the relationship between mass media images and popular attitudes. Bert Hansen considers the impact these representations had on public attitudes and shows how media portrayal and popular support for medical research grew together and reinforced each other.


About the Author:

Bert Hansen, a professor of history at Baruch College, has published a book on medieval science and many articles on the history of modern medicine and public health.

Relevant Links:

Bert Hansen's website

Baruch College History Department

Literature, Arts and Medicine Blog



Receive special offers and book notices by email. Sign up for RU READING?
Price: $37.95 


To tell a friend about this webpage, enter their e-mail address and click the "Send this URL" button:




It's safe to shop at Rutgers. Please, read our privacy and security statement.
Copyright and Disclaimer © 2009 Rutgers University Press.