Subtitle: Stories of Struggle and Success
Author: Michael D. Woodard
Subject: New in Paperback/African American Studies/Business
Cloth ISBN 0-8135-2368-0
Paperback ISBN 0-8135-2547-0
Pages: 275 pp.
Description: An historical analysis of black entrepreneurship in America with sage advice for those starting a business.

Beginning with a summary of 200 years of entrepreneurship among African Americans, then moving to in-depth interviews with contemporary entrepreneurs, Michael Woodard provides a powerful record of entrepreneurial vitality in a market that is often hostile and exclusive. The book covers businesses nationwide, representing diverse industries. Woodard ends on a practical note with resources and advice for anyone contemplating an entrepreneurial future.

"A valuable resource for new business owners. . . . Any small business owner or new entrepreneur would do well to invest the time it takes to read this text."-The Atlanta Tribune

"Woodard, who was educated as a sociologist, is president and CEO of Woodard and Associates, a national consulting firm, a position that affords him a good perspective on corporate America. Through his interviews, 12 [African American] business owners outline their struggles to success - sagas which will undoubtedly resonate with women and other minorities, as well. . . . More than just a business book, this is an affecting, inspiring book for any nascent entrepreneur."-Publishers Weekly

"If you think black entrepreneurs have the same opportunities as their white counterparts, Michael Woodard has a two-word message for you: Think again!"-The Indianapolis Star and News

"His insights will be helpful to many readers."-Booklist

MICHAEL D. WOODARD is president and CEO of Woodard and Associates, a national consulting firm with offices in Washington, D.C. and Atlanta that provides organizational development, management training, and evaluation services to corporations, government agencies, universities, and foundations.