On-Demand Culture, On-Demand Culture, 0813561094, 0-8135-6109-4, 978-0-8135-6109-7, 9780813561097, , , On-Demand Culture, 0813561108, 0-8135-6110-8, 978-0-8135-6110-3, 9780813561103, , , On-Demand Culture, 0813561116, 0-8135-6111-6, 978-0-8135-6111-0, 9780813561110, , , On-Demand Culture, 0813567165, 0-8135-6716-5, 978-0-8135-6716-7, 9780813567167,
On-Demand Culture

Digital Delivery and the Future of Movies
Chuck Tryon (Author)
272 pages, 2 illustrations, 4 tables, 6 x 9
Paper, July 2013 $28.95   ADD TO CART
Cloth, July 2013 $88.00   ADD TO CART
epub, July 2013 $25.95   EBOOK VERSION AVAILABLE
Subject Area:
Film, Media Studies, and Communications


The movie industry is changing rapidly, due in part to the adoption of digital technologies. Distributors now send films to theaters electronically. Consumers can purchase or rent movies instantly online and then watch them on their high-definition televisions, their laptops, or even their cell phones. Meanwhile, social media technologies allow independent filmmakers to raise money and sell their movies directly to the public. All of these changes contribute to an “on-demand culture,” a shift that is radically altering film culture and contributing to a much more personalized viewing experience.

Chuck Tryon offers a compelling introduction to a world in which movies have become digital files. He navigates the complexities of digital delivery to show how new modes of access—online streaming services like YouTube or Netflix, digital downloads at iTunes, the popular Redbox DVD kiosks in grocery stores, and movie theaters offering digital projection of such 3-D movies as Avatar—are redefining how audiences obtain and consume motion picture entertainment. Tryon also tracks the reinvention of independent movies and film festivals by enterprising artists who have built their own fundraising and distribution models online.

Unique in its focus on the effects of digital technologies on movie distribution, On-Demand Culture offers a corrective to address the rapid changes in the film industry now that movies are available at the click of a button.


"Tryon compellingly argues that digital distribution, while offering new avenues and venues for film and television, is contributing to a fragmented and individualized media culture…an interesting and insightful read."
—Janet Wasko, University of Oregon

"Distribution finally gets its due in Tryon's rich exploration of contemporary digital media practices. On-Demand Culture is an absolutely indispensable guide to the landscape of dramatic changes transforming our media culture."
—Jennifer Holt, University of California, Santa Barbara

"On-Demand Culture provides a compelling exploration of new technologies and opportunities for accessing film and television and methods for assessing changes to business practices, distribution, and consumer viewership. It is an up-to-date and fully engaging exploration of the impact of digital delivery and new technologies upon producers and consumers as efforts continue to increase viewership, find new forms of entertainment, and gain access to more media in an expanding marketplace."
—Journal of Popular Culture

"On-Demand Culture should be in demand for an instructor looking to add a highly readable and pertinent text that engages with new models of digital delivery and discourse in film industry and culture."
—Journal of American Culture

"On-Demand Culture explores how technological advances and economic imperatives have brought films to our computers, living rooms, and cell phones. Tyron’s analysis is a welcome addition to the field and well worth reading.
—American Studies

"A fascinating study of the current state of film culture … Tryon's book contributes quite well to the necessary project of intervening in how history - in particular 'popular culture' history - is documented."
—Film Criticism

Author / Editor Bio

CHUCK TRYON is an assistant professor in the English department at Fayetteville State University. He is the author of Reinventing Cinema: Movies in the Age of Media Convergence (Rutgers University Press) and has written for Screen, the Journal of Film and Video, Popular Communications, and the Canadian Journal of Film Studies.

Table Of Contents


1. Coming Soon to a Computer near You
2. Restricting and Resistant Mobilities
3. “Make Any Room Your TV Room"
4. Breaking through the Screen
5. Redbox vs. Red Envelope, or Closing the Window on the Bricks-and-Mortar Video Store
6. The Twitter Effect
7. Indie 2.0
8. Reinventing Festivals

Select Bibliography


Hidden in Plain Sight
Colin Williamson
Film Festivals
Cindy Hing-Yuk Wong
War of My Generation
David Kieran
Traditions in World Cinema
Linda R Badley, R. Barton Palmer, Steven Jay Schneider