Twelve-Cent Archie, Twelve-Cent Archie, 0813563844, 0-8135-6384-4, 978-0-8135-6384-8, 9780813563848, , Comics Culture, Twelve-Cent Archie, 0813563852, 0-8135-6385-2, 978-0-8135-6385-5, 9780813563855, , Comics Culture, Twelve-Cent Archie, 0813563860, 0-8135-6386-0, 978-0-8135-6386-2, 9780813563862, , Comics Culture, Twelve-Cent Archie, 0813575664, 0-8135-7566-4, 978-0-8135-7566-7, 9780813575667, , Comics Cultur
Twelve-Cent Archie

Bart Beaty (Author)
232 pages, 50 black & white illustrations, 6 x 9
Paper, February 2015 $26.95   ADD TO CART
Cloth, February 2015 $90.00   ADD TO CART
Web PDF, February 2015 $26.95   EBOOK VERSION AVAILABLE
epub, February 2015 $26.95   EBOOK VERSION AVAILABLE
Series: Comics Culture
Subject Area:
Literary Studies, Film, Media Studies, and Communications, General Interest, American Studies


For over seventy-five years, Archie and the gang at Riverdale High have been America’s most iconic teenagers, delighting generations of readers with their never-ending exploits. But despite their ubiquity, Archie comics have been relatively ignored by scholars—until now. 

Twelve-Cent Archie is not only the first scholarly study of the Archie comic, it is an innovative creative work in its own right. Inspired by Archie’s own concise storytelling format, renowned comics scholar Bart Beaty divides the book into a hundred short chapters, each devoted to a different aspect of the Archie comics. Fans of the comics will be thrilled to read in-depth examinations of their favorite characters and motifs, including individual chapters devoted to Jughead’s hat and Archie’s sweater-vest. But the book also has plenty to interest newcomers to Riverdale, as it recounts the behind-the-scenes history of the comics and analyzes how Archie helped shape our images of the American teenager. 

As he employs a wide range of theoretical and methodological approaches, Beaty reveals that the Archie comics themselves were far more eclectic, creative, and self-aware than most critics recognize. Equally comfortable considering everything from the representation of racial diversity to the semiotics of Veronica’s haircut, Twelve-Cent Archie gives a fresh appreciation for America’s most endearing group of teenagers. 


"Archie gets, at last, academic and theoretical consideration in Bart Beaty's wildly readable Twelve-Cent Archie."

"Whether you’re interested in the differences between Harry Lucey’s Archie and Bob Montana’s, or simply haunted by the signifying structure that is Betty Cooper’s ponytail, there’s something here for everyone who’s ever read an Archie comic."
—Scott Bukatman, author of The Poetics of Slumberland: Animated Spirits and the Animated Spirit

"Funny, insightful, and perfectly paced, this is a highly enjoyable volume of criticism, one that would be equally at home in the ivory tower or by the porcelain throne."
—Quill and Quire

"For readers interested in the history and form of comics as art, Beaty offers analyses of visual humour, borderless panels and the central authors and illustrators of this era. Twelve-Cent Archie will satisfy cultural critics, Archie fans and comics fans more broadly ... This book is as fun and satisfying as reading an Archie digest."
—Alberta Views

"In its analytical vignettes on such a wide variety of topics, Twelve-Cent Archie attempts - and succeeds - not in ending our questions about Archie, but in showing us how many more questions we ought to be asking."
—Children's Literature Association Quarterly

Author / Editor Bio

BART BEATY is a professor at the University of Calgary, where he heads the department of English. He has written several books, including Fredric Wertham and Critique of Mass Culture, Unpopular Culture: Transforming the European Comic Book in the 1990s, and Comics Versus Art

Table Of Contents

The Twelve-Cent Archie

  1. How to Write (Archie) Comics
  2. Story Length
  3. The Archie Hierarchy
  4. Archie Andrews
  5. How Well Does Archie Speak French?
  6. Bowling
  7. Harry Lucey’s Rhythm
  8. Veronica Lodge
  9. Riverdale, USA
  10. The Daily Strip
  11. Footnote
  12. “Why is it Always Between Archie and Reggie?”
  13. Archie’s Jalopy
  14. It’s as Easy as A-B-V
  15. United Girls Against Jughead
  16. Archie’s Giant Series
  17. Invisible Paint
  18. Archie Comics Versus Art
  19. Betty Cooper
  20. Riverdale’s Racial Problem
  21. Fashion
  22. Betty’s Ponytail
  23. Self-Plagiarism
  24. Archie’s Sweater Vest
  25. Jughead Jones
  26. Beatniks, Hippies, and Other Undesirables
  27. Dilton Doily
  28. Moose
  29. Reggie Mantle
  30. Jealousy
  31. “Are You Familiar With Shakespeare, My Young Ignoramus?”
  32. “I Never Squeaked a Pip, Either!”
  33. Jughead’s Hat
  34. Fantastic Elements
  35. Archie’s Joke Book
  36. Often Imitated, Never Duplicated
  37. The Historical Archie
  38. Mutually Assured Destruction
  39. Betty = Veronica
  40. Head Over Heels
  41. Mr. Weatherbee
  42. Caveman Archie
  43. Life With Archie
  44. What is the Zip Code for Riverdale?
  45. Cover Art
  46. Fairy Godmothers
  47. Dan DeCarlo’s Foreground Portraits
  48. Archie as an Adventure Comic
  49. Text Pieces
  50. Previously on Archie
  51. Notes for the Norton Anthology
  52. Archie : Arch : Archiekins
  53. Eep! Omigosh! And Other Unusual Contributions to the Language of Comics
  54. Archie’s Black Book
  55. Laugh and Pep: The Residual Titles
  56. Pureheart the Powerful
  57. Errors
  58. Midge
  59. You Can Take the Boy Out of Riverdale . . .
  60. Archie Club News
  61. Veronica’s Mother
  62. Mr. Lodge
  63. Betty’s Parents
  64. Jingles
  65. Li’l Jinx
  66. Archie’s Gender Politics
  67. Should Archie Marry Betty or Veronica?
  68. Big Ethel
  69. The Mayor of Riverdale
  70. Worst. Archie. Story. Ever.
  71. Archie the Klutz
  72. Celebrity Culture
  73. Jughead’s Dipsy Doodles
  74. Imitation is the Lowest Form of Flattery
  75. Surf and Ski
  76. Samm Schwartz’s Art
  77. Self-Referential Meta-Fictions
  78. Riverdale High
  79. Who Cut Veronica’s Hair?
  80. Little Archie
  81. Credits
  82. Juvenile Delinquency
  83. Teenese
  84. The Archies
  85. Pop Tate’s Choklit Shoppe
  86. Unusual Panels
  87. Smithers
  88. The Archie Archive
  89. Fads and Fashions
  90. Borderless Panels
  91. A Comic About Nothing
  92. Fred (and Mary) Andrews
  93. The Banjo in Archie Comics
  94. Wordless Stories, or Nearly So
  95. Hot Dog
  96. Dan DeCarlo’s Split Horizon Girl
  97. The (Nearly) Perfect Archie Story
  98. The Myth of Archie
  99. Archie and Me


American Cinema of the 2000s
Timothy Corrigan
Cool and the Crazy
Peter Stanfield
Hasheesh Eater
Stephen Rachman, Fitz Hugh Ludlow
Orchid House
Phyllis Shand Allfrey, Lizabeth Paravisini-Gebert